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Cal-Organic Rainbow Baby Carrots a ‘Big Hit’ at 8th Annual Giant Race in San Francisco

Grimmway Farms Provides Nearly 30,000 Rainbow Baby Carrot Snack Packs
to Runners, Families, and Friends at Baseball-Themed Event

SAN FRANCISCO, CA, August 29, 2017 – Grimmway Farms and Cal-Organic Farms greeted tens-of-thousands of racers with organic rainbow baby carrots as they crossed the finish line of yesterday’s 8th annual Giant Race in San Francisco. The healthy carrot snack giveaway was just one of the many ways that Grimmway and Cal-Organic Farms contributed as official food line sponsors of the race that draws participants from all over the country.

“Promoting health and fitness is very important to us,” said Jeff Huckaby, President and CEO of Grimmway Farms. “SF Giant Race is an exciting, family-friendly experience that we are proud to have sponsored since 2014. Our Grimmway team always enjoys connecting with attendees, sharing our nutritious products, and contributing to the one-of-a-kind event.”

Grimmway Farms employees were on hand to staff a booth at the Giant Race expo where they met and spoke with runners, friends, and families about the company, its products, and farming practices while also distributing free packages of Cal-Organic Farms rainbow baby carrots. Surplus inventory of carrots was donated to local food banks.

Huckaby, who was present for the event and activities, added: “We were pleased to see so many participants enjoying our popular Cal-Organic rainbow baby carrots. They’re a healthy and flavorful alternative to fried or salty snacks, and the athletes enjoyed the refreshing, crisp option after their long run along the beautiful San Francisco embarcadero.”

The naturally-colored varieties that make up Cal-Organic’s rainbow baby carrots include 1) purple, which have an earthy flavor; 2) white, which are smooth and mild; 3) orange, which are both refreshing and crisp; and 4) yellow, which are the sweetest of the bunch. All can be enjoyed in an array of forms such as raw, roasted, or sliced in a salad.

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About Grimmway Farms

Family-owned and headquartered in Bakersfield, California, Grimmway Farms traces its roots to a produce stand opened by the Grimm brothers in the early 1960s. Grimmway is a global produce leader and the world’s largest producer of carrots. Grimmway supplies more than 65 organic, USA-grown crops and brands include Cal-Organic Farms and Bunny-Luv. Grimmway is committed to caring for customers and employees, honoring sustainable practices and preserving natural resources for future generations. For more information, explore our website or call (800) 301-3101.

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