Grimmway Farms Kicks Off PMA Fresh Summit 2017 by Taking Part in Edible Schoolyard New Orleans Project
3rd Grade Students Experience Interactive Lesson on Nutrition, Serving Sizes
NEW ORLEANS, LA, AND BAKERSFIELD, CA, OCTOBER 20, 2017 – On the eve of the Produce Marketing Association’s (PMA) 2017 Fresh Summit Convention & Expo, Grimmway Farms kicked off the produce industry’s premier event by sharing the importance of making healthy food choices with more than 25 third-grade students at Phyllis Wheatley Community School – part of the Edible Schoolyard New Orleans (ESYNOLA) program.
ESYNOLA’s mission is to teach children to make healthy connections through food, and it does this by offering garden and culinary education classes to 3,000 pre-kindergarten through 8th grade students. Representatives from Grimmway Farms joined local school officials and ESYNOLA staff to provide students with an interactive lesson on vegetable nutrition and proper serving sizes.
“Promoting family, education, and healthy eating habits are core to our values at Grimmway Farms, so we were thrilled to take part in the Edible Schoolyard New Orleans project with these inspiring students,” said Jeff Huckaby, President, Grimmway Farms. “Our thanks go out to the school officials and the Edible Schoolyard New Orleans team for making the event possible, but special thanks go out to the kids for their eagerness to learn about eating healthy.”
Additionally, representatives from Grimmway Farms showed students an animated presentation about how baby carrots are made, as well as the history of Grimmway Farms. During the event, Grimmway Farms staff passed out Carroteenies snack packs for children to enjoy while they worked on vegetable themed coloring sheets and word puzzles provided by the company. The day was capped off with a tour of the school and garden grounds – including a unique “Gumbo Garden” area where students grow ingredients to make the Creole dish, Louisiana’s official state cuisine.
Grimmway Farms now turns its attention to PMA’s Fresh Summit conference where the company is celebrating its 20th consecutive year as an exhibitor of the premier event. This year, the senior leadership team will be on hand showcasing the company’s booth (Booth #1329) and products.
“We’re excited to return to PMA’s Fresh Summit conference to showcase both our conventional and organic products,” Huckaby added. “This year we’re featuring our rainbow carrot offerings – a
subcategory that provides consumers with a fresh, innovative way to enjoy carrots.”
During this year’s event, visitors can experience a real, in-store shopping simulation complete with wet-rack displays filled with Grimmway Farms, Cal-Organic Farms, and Bunny-Luv products. The booth also includes a sampling station where Cal-Organic rainbow baby carrot promo snack packs will be handed out throughout the show.
About Grimmway Farms
Family-owned and headquartered in Bakersfield, California, Grimmway Farms traces its roots to a produce stand opened by the Grimm brothers in the early 1960s. Grimmway is a global produce leader and the world’s largest producer of carrots. Grimmway supplies more than 65 organic, USA-grown crops and brands include Cal-Organic Farms and Bunny-Luv. Grimmway is committed to caring for customers and employees, honoring sustainable practices and preserving natural resources for future generations. For more information, explore our website or call (800) 301-3101.